Articles

Learn from our experience developing the Deliveroo product.

Running A/B tests on our hosting infrastructure

Split testing is a cornerstone of how we improve our products. While we usually run such tests for user-visible interface changes, this is an example of running a (successful!) multivariate test between CDNs.

The outcome is a 7% improvement in asset load times globally, translating into a +1% conversion on our site.

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